Primary Research Is Information That Has Already Been Complied and Is

question 31

True/False

Primary research is information that has already been complied and is available for use, often at very reasonable costs or sometimes at no cost to the entrepreneur.

---

Definitions:

Likert Scale

A psychometric scale commonly used in questionnaires to measure attitudes or opinions, typically offering a range of choices from strong agreement to strong disagreement.

Personal Interview

A data collection method where an interviewer asks questions face-to-face with the respondent.

Probing Questions

In-depth questions designed to elicit detailed information, often used in sales, research, and interviews to gain deeper insights.

Visual Materials

Objects or items designed specifically for seeing or looking, including photographs, diagrams, films, and displays, often used for educational or promotional purposes.