In a Recent Survey, ________ Percent of Consumers Say That

question 15

Multiple Choice

In a recent survey, ________ percent of consumers say that given the opportunity, they would buy products with a social and/or environmental benefit.

• A) 92
• B) 82
• C) 72
• D) 62

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Definitions:

Risk Adjusted Rate

A rate of return that has been modified to take into account the risk of the investment, offering a way to compare the attractiveness of various investments.

New Venture

A newly established business enterprise, particularly one that is entrepreneurial in nature, aiming to meet a marketplace need by developing a viable business model around a product, service, process, or platform.

Certainty Equivalent Approach

A method to evaluate risk where uncertain future cash flows are converted into certain cash flows under the assumption of risk neutrality.

Risk-Free Rate

The interest rate excluding all risk premiums. The risk-free rate consists of the pure rate and an inflation adjustment. It is approximated by the three-month treasury bill rate. Written as kRF.