You Have Just Won a Magazine Sweepstakes and Have a Choice

question 67

Multiple Choice

You have just won a magazine sweepstakes and have a choice of three alternatives. You can get $100,000 now, or $10,000 per year in perpetuity, or $50,000 now and $150,000 at the end of 10 years. If the appropriate discount rate is 12%, which option should you choose?

• A) $100,000 now
• B) $10,000 perpetuity
• C) $50,000 now and $150,000 in 10 years

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Definitions:

Differentiated Product

A differentiated product is one that is distinct from similar products on the market through unique features, branding, or quality, enabling companies to target specific market segments.

Perfectly Competitive

A market structure where many firms sell identical products, entry and exit are easy, and no single buyer or seller has market power.

Total Revenue

The total income generated from the sale of goods or services, calculated by multiplying the price per unit by the number of units sold.

Market Price

The present cost at which one can buy or sell an item or service in a competitive market environment.