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All else equal, which of the following is the most likely to occur if actual sales are much less than forecasted sales?
Communications Programs
Structured plans that outline the advertising, promotions, and other marketing efforts designed to communicate with a target audience.
Traditional Media
Refers to the means of mass communication that existed before the advent of digital media, including television, radio, newspapers, and magazines.
Product Innovations
The introduction of a new or significantly improved good or service that adds value or solves a problem for consumers.
Special Events
Activities or occurrences designed to celebrate, commemorate, or mark a particular happening or tradition.
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