What Are the Key Questions That a Strategic Plan Attempts

question 27

Essay

What are the key questions that a strategic plan attempts to answer? How does it relate to financial plans?

---

Definitions:

Finished Goods

Products that have completed the manufacturing process but have not yet been sold or distributed to the end user.

Specialty Product

Item that a purchaser is willing to make a special effort to obtain.

Shopping Product

A type of product that consumers purchase after comparing quality, price, and style from several sellers, dedicating time and effort to ensure satisfaction.

Convenience Product

Everyday goods that are easily accessible, requiring minimal shopping effort, and are bought out of habit by consumers.