In 2013, Apple Computers Decided to Raise a Large Amount

question 71

Essay

In 2013, Apple Computers decided to raise a large amount of money by selling bonds (previously the company had little or no debt) and use the proceeds to repurchase billions of dollars worth of the company's stock. The decision was made after Apple stock lost more than 40% of its value in a six month period when most stock prices were rising. What were the company's intentions.

---

Definitions:

Agent

In Burke’s dramatistic analysis, the individual(s) taking the action.

Fantasy Theme Analysis

The process of searching for and analyzing fantasy themes, the sagas, stories, or ideas shared by members of a group and that give members a common perspective and a shared understanding of the group’s accomplishments.

Illogical Behaviors

Describes actions or reactions that do not follow a rational or reasonable pattern of thought.

Fantasy Theme Analysis

A method of rhetorical criticism that examines the narratives or stories within a communication to understand the shared vision of a community or group.