Product Extension and Refinement

question 138

Multiple Choice

Product extension and refinement

• A) shorten the product life cycle.
• B) extend the product life cycle.
• C) are too costly for most firms.
• D) take place during basic research.
• E) end the product life cycle.

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, triggers a conditioned response.

Electric Can Opener

A kitchen appliance designed to remove the lid from a metal can by using an electric motor to power a cutting mechanism.

Cat Food

Nutritional feed specifically formulated to meet the dietary requirements of cats.

Conditioned Stimulus

A formerly indifferent stimulus that, after association with an unconditioned stimulus, triggers a conditioned response over time.