Companies Like Southwest Airlines and Saturn Attribute a Great Deal

question 119

True/False

Companies like Southwest Airlines and Saturn attribute a great deal of their success to their strong corporate cultures, which is inaccurate. In reality, research has determined that, over time, corporate culture has only a marginal influence on firm performance.

---

Definitions:

Price Discrimination

The strategy of selling the same product or service at different prices to different groups of consumers, typically based on factors like age, location, or purchasing history.

Senior Citizen Discount

A reduced price or special deal offered to elderly customers as a courtesy or to encourage their patronage.

Grocery Coupons

Vouchers offered by retailers or manufacturers that provide a discount on the purchase of grocery items.

Robinson-Patman Act

A United States federal law that prohibits antitrust practices by preventing unfair price discrimination by suppliers to harm competition.