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Some franchisors claim that contracts are unfairly tilted toward the franchisees.
Radical Behaviorism
A philosophy of behavior analysis that emphasizes the study of observable behavior along with environmental and physiological influences.
Stimuli
External or internal events or occurrences that elicit responses from an organism or a system.
Mental Processes
The operations of the mind that underlie thinking, feeling, perceiving, and remembering.
Intervening Variable
A hypothetical variable used to explain the relationship between variables, mainly in psychological research.
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