Money That Is Invested in Small and Sometimes Struggling Firms

question 34

Multiple Choice

Money that is invested in small and sometimes struggling firms that have the potential to become very successful is called

• A) seed money.
• B) franchise funds.
• C) SBA-guaranteed loans.
• D) growth funds.
• E) venture capital.

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Definitions:

Target Audience

A specific group of consumers identified as the intended recipient of a product, service, or marketing campaign.

Horse And Buggy

A traditional mode of transportation using a horse-drawn carriage; often associated with historical or rural settings.

Discontinuous Innovation

A form of innovation that creates a significant change in the way a market functions, often leading to the creation of entirely new markets.

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or process but do not completely disrupt consumer habits.