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John and Ruby Couch just opened a computer store in a small community. Before opening the store, they listened to their SBA counselor's warnings about the importance of having balanced experience―that is, marketing, finance, and personnel experience―in the computer-store business because
Average Return
The arithmetic mean of a series of returns generated over a period of time.
Treasury Bills
Short-term government securities issued at a discount from the face value and mature at par, representing a safe and liquid investment option.
Canadian Common Stocks
Equity shares issued by Canadian corporations, representing ownership in the company and entitling holders to dividends and voting rights.
NPV
Net Present Value; a financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.
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