Doug Has Always Wanted to Operate His Own Fast-Food Restaurant

question 77

Multiple Choice

Doug has always wanted to operate his own fast-food restaurant, but he knows the high failure rate of restaurants. To increase his chances of success, he should consider

• A) getting a loan from the SBA.
• B) buying a franchise of a well-established restaurant.
• C) hiring only highly educated employees.
• D) not having a drive-through at his restaurant.
• E) saving money by selling low-quality food.

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Definitions:

Romantic Love

A deep emotional, sexual, and affectionate attraction coupled with a commitment to a relationship with a particular person.

Companionate Love

A deep and enduring form of love characterized by emotional intimacy, commitment, and shared values, typically observed in long-term relationships.

Marketing Concept

A management orientation that suggests the satisfaction of customer needs and wants is the key to a company's survival and growth.

Societal Marketing Concept

The view that organizations should satisfy the needs of consumers in a way that provides for society’s well-being.