Your Friend, Shonta, Started a Graphic Design Firm About a Year

question 26

Multiple Choice

Your friend, Shonta, started a graphic design firm about a year ago. The business has done well, but it needs a lot more equipment, computers, and employees to continue expanding. Shonta does not see any problem because she thinks she can easily get all the money she will need from her local bank. What advice might you give her?

• A) She is right―the bank is likely to lend her as much as she needs because banks primarily focus on supporting small businesses.
• B) She is crazy―banks do not lend money to small businesses but only to well- known, well-established organizations.
• C) She should sell her business immediately before it fails because most small businesses fail during the first five years.
• D) She should not accept any new clients so that she can end the need to add additional equipment and employees.
• E) She should consider alternative sources of financing because banks provide only about one-fourth of the total capital to small businesses.

Understand the different types of memory tasks used to measure memory and their applications.

Distinguish between declarative (explicit) and nondeclarative (implicit) memories and their subtypes.

Recognize the role of recall, recognition, and relearning in retrieving information from memory.

Identify factors that affect memory recall, including state-dependent effects, primacy, and recency effect.

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Definitions:

Selective Attention

The cognitive process of focusing on certain information or stimuli while ignoring others, enabling individuals to process information more effectively.

Perceptual Process

The sequence of steps that involves receiving, selecting, organizing, interpreting, and responding to sensory information.

Social Learning Theory

A theory that posits individuals learn behaviors, norms, and values by observing and imitating the actions of others.

Continuous Reinforcement

A method of learning that involves providing a reward or positive outcome every time a desired behavior is performed.