Miller Beer Allows a Canadian Firm to Use Its Name

question 143

Multiple Choice

Miller Beer allows a Canadian firm to use its name, formula, and brands in return for a royalty. This is known as

• A) exporting.
• B) licensing.
• C) direct investment.
• D) manufacturing in foreign countries.
• E) none of the above.

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Definitions:

Financial Services Industry

A sector of the economy made up of firms and institutions that provide financial products and services to commercial and retail customers.

Defense Industry Initiative

A set of principles adopted by defense contractors to ensure ethical conduct and compliance with the law in defense procurement practices.

Business Ethics And Conduct

Refers to the moral principles and standards that guide behavior in the world of business.

Federal Sentencing Guidelines

Rules that set out a uniform policy for sentencing individuals and organizations convicted of felonies and serious misdemeanors in the United States.