Describe Trading Companies

question 142

Short Answer

Describe trading companies. What is an important function of trading companies?

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Definitions:

Skimming Pricing

A marketing strategy involving setting high prices for a new product during its initial phase to maximize profitability from customers willing to pay more.

Penetration Pricing

A marketing strategy used by companies to attract customers to a new product or service by offering a lower price initially.

Prestige Pricing

A pricing strategy where prices are set higher than normal because the product or service is perceived to have a higher value or status symbol.