Texas Instruments Expects Its Code of Ethics and Shared Values

question 204

Multiple Choice

Texas Instruments expects its code of ethics and shared values to provide all of the following benefits except

• A)create an outline for ethical policies and standards.
• B)encourage employees to value integrity.
• C)communicate the company's expectations to the employees.
• D)describe what to do in every ethical situation.
• E)expect employees to trust one another and use sound judgment.

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Definitions:

Pretest

An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.

Posttest

An evaluation of advertisements after the ad campaign is launched by a sample of targeted consumers.

Objective-and-Task Method

A budgeting approach where the budget is set based on the cost of specific tasks or objectives that must be accomplished to achieve marketing goals.

Percentage-of-Sales Method

A budgeting technique for marketing or advertising that bases the budget on a fixed percentage of the sales revenue.