Christopher Notices That His Discover Card Statement Gives the Company's

question 99

Multiple Choice

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

• A)Increasing revenue streams
• B)Decreasing expenses
• C)Selling additional services such as fraud insurance
• D)Reallocating its revenue stream
• E)Decreasing revenue streams

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Definitions:

Semi-Covert

Partially hidden or not openly acknowledged activities or operations, maintaining some level of secrecy or confidentiality.

Covert

Activities or operations carried out secretly or without open acknowledgment.

Qualitative

A research approach focusing on understanding phenomena through observation and interpretation, often dealing with complexities of human behavior and social contexts.

Deductive

A logical process wherein a conclusion is based on the concordance of multiple premises that are generally assumed to be true.