Which of the Following Is True About Social Media Measurement

question 94

Multiple Choice

Which of the following is true about social media measurement tools?

• A) Most companies use quantitative measurements.
• B) Companies should use the same measurements for online as for offline.
• C) There are generally five types of social media measurement.
• D) Social media cannot be measured quantitatively.
• E) Most companies use qualitative measurements.

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Definitions:

External Costs

Costs that are not borne by the parties involved in an economic transaction but are imposed on other individuals or society at large, such as pollution or congestion.

Coase Theorem

A principle suggesting that if transaction costs are low, private bargains will efficiently resolve the allocation of resources and distribution of goods.

Zoning Ordinance

Legislation that divides an area into zones to specify allowable land uses and regulate building standards, to shape urban growth and land use.

Socially Optimal

A situation in which resources are allocated in the most efficient manner from the perspective of society as a whole.