While the E-Business Use of Social Media for Marketing and Promotional

question 92

Multiple Choice

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness,acquiring new customers,introducing new products,retaining current customers,and gaining customer insight,companies often find it also important for

• A) ​improving search engine ranking and increasing website traffic.
• B) ​generating sales leads and improving the website visual impact.
• C) ​showcasing public relations activities and selecting the media tools.
• D) ​providing a platform for antagonists to post comments about products.

---

Definitions:

Return on Total Assets

A financial ratio that measures the effectiveness of a company in generating profit from its overall assets, calculated by dividing net income by total assets.