The Most Expensive but Most Adaptable Method of the Promotion

question 66

Multiple Choice

The most expensive but most adaptable method of the promotion mix is

• A) sales promotion.
• B) advertising.
• C) direct mail.
• D) personal selling.
• E) publicity.

---

Definitions:

Outcomes

Outcomes refer to the results or consequences of actions, processes, or interventions, which can be measured to assess effectiveness or impact.

Distribution

In statistics, the way in which values of a variable are spread or dispersed across possible values.

Contribution Margin

The amount remaining from sales revenue after all variable expenses have been deducted, indicating the contribution towards covering fixed costs and generating profit.

Scarce Resource

An economic term referring to a resource that has limited availability in relation to its demand, leading to allocation decisions.