Advertising Appropriations May Be Based on All of the Following

question 232

Multiple Choice

Advertising appropriations may be based on all of the following except

• A) the ad agency's compensation.
• B) executive judgment.
• C) last year's sales.
• D) what competitors spend on advertising.
• E) next year's forecasted sales.

---

Definitions:

Taxonomy

A system of classification that organizes concepts, objects, or information into categories based on shared characteristics or attributes.

Mental Processes

The internal, covert activities of our minds, such as thinking, feeling, and remembering.

Position Analysis

The process of examining the duties, tasks, and responsibilities of a job to define its specifics.

Information Inputs

Data or information that is entered into a system for processing or analysis.