The Primary Concern of the Media Planner Is to

question 235

Multiple Choice

The primary concern of the media planner is to

• A) ensure that the budget is large enough to pay for the various media chosen for the campaign.
• B) reach the largest possible number of persons in the advertising target for each dollar spent.
• C) ensure that the words and illustrations used in the ad are meaningful and appealing to the target market.
• D) ensure that the choice of words and illustrations used are appropriate for the choice of medium being used.
• E) execute a successful ad campaign without going over the budget.

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Definitions:

Whole

Considered as an entire unit or entity, often in contrast to analyzing the separate components or parts.

Structuralism

A theory in psychology and sociology focusing on breaking down mental processes into the most basic components.

Conscious Experience

The range of thoughts, feelings, perceptions, and sensations that are knowingly experienced by an individual.

Psychoanalytic Approach

The psychoanalytic approach is a theory and therapeutic method developed by Sigmund Freud, focusing on unconscious processes and unresolved conflicts as the sources of psychological distress.