Toyota Was Recently Able to Endure Challenging Times That Required

question 51

Multiple Choice

Toyota was recently able to endure challenging times that required massive recalls affecting several million of its vehicles. Toyota has relied on its ___ to survive and continue to prosper.

• A) brand extension
• B) family branding
• C) individual branding
• D) brand equity
• E) brand loyalty

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Definitions:

Distribution Cost

Expenses associated with the process of moving goods from the production point to the final consumer, including transportation, warehousing, and handling fees.

Lowest Cost Carrier

A transportation or shipping company that offers the least expensive rates for freight services while meeting the required delivery criteria.

Place Utility

The value added to products by having them in a location where they are accessible to consumers when needed.

Production Points

Places or stages in the manufacturing process where goods are created, assembled, or significantly altered.