Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It

question 184

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. Because Click It sells its products under different brand names, each product is a

• A) manufacturer brand.
• B) private brand.
• C) producer brand.
• D) generic brand.
• E) no name brand.

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Definitions:

Televisions

Electronic devices designed for the reception and display of audiovisual content through terrestrial, satellite, cable, or internet sources.

Comparative Advantage

The ability of an individual, firm, or country to produce a good or service at a lower opportunity cost than competitors, leading to specialized trade benefits.

Blankets

Woven coverings used to keep warm, typically utilized during sleeping or resting periods.

Meals

Portions of food consumed at any specific time during the day, such as breakfast, lunch, or dinner.