The Maker of Oral-B Toothbrushes Is Introducing a New Electric

question 22

Multiple Choice

The maker of Oral-B toothbrushes is introducing a new electric plaque remover and expects considerable competition. What pricing strategy would be appropriate for this maker to choose?

• A) Price skimming
• B) Penetration pricing
• C) Odd-even pricing
• D) Prestige pricing
• E) Psychological pricing

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Definitions:

Conditional Sale

A transaction where the sale of an asset or property is contingent upon certain conditions being met, often related to financing or inspection.

Hire-Purchase

A contractual agreement where an asset is leased for a period, with the option to purchase at the end of the lease term.

Title

Title refers to the legal right to own or use property, evidenced by a document showing ownership such as a deed.

Buyer

A person or entity that purchases goods or services from another.