Greer, Inc

question 198

Multiple Choice

Greer, Inc., is developing a marketing information system to try to improve its marketing efforts. Internal sources of marketing data the company could incorporate in the MIS include all of the following except

• A) sales forecasts.
• B) economic conditions.
• C) inventory levels.
• D) purchase requests.
• E) prices of products.

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Definitions:

Categorical Data

Data that represent characteristics and can be divided into groups or categories that do not involve a numeric value.

Quantitative Data

Numerical data that represent quantities and can be ordered or measured.

Observational Studies

Research methods that involve observing subjects in their natural environment without manipulating the variable of interest.

Numerical

Relating to numbers or the use of numbers, typically involving data or quantities that can be measured or quantified.