Marketing Managers Are Better Able to Predict Consumer Responses to Marketing

question 154

Multiple Choice

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

• A) are controllable marketing forces.
• B) are uncontrollable marketing forces.
• C) affect buying behavior.
• D) are used to segment the market.
• E) are involved in the handling of consumer complaints.

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