The Terminator Home Security Company Markets Its Infrared Alarm System

question 76

Multiple Choice

The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of ____ segmentation.

• A) demographic
• B) brand-related
• C) psychographic
• D) geographic
• E) behavioristic

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Definitions:

Current Ratio

A financial metric that assesses a firm's capacity to meet immediate liabilities using its current assets.

Cash Conversion Cycle

A metric that shows the time span between a company's outlay of cash and its collection of receivables; a measure of liquidity.

Trade Credit

Credit extended by a seller to a buyer allowing the latter to purchase goods or services immediately and pay for them at a later date.

Discounts Offered

Discounts Offered are reductions from the regular price of goods or services, often used as an incentive for customers to purchase more or pay earlier.