Furs Unlimited Is Using a Combination of Advertising and Personal

question 185

Multiple Choice

Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats.This activity involves the ____ ingredient of the marketing mix.

• A) distribution
• B) promotion
• C) pricing
• D) timing
• E) product

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Definitions:

Allocative Efficiency

A state of resource allocation where goods and services are distributed according to consumer preferences in a way that maximizes utility.

External Benefits

Advantages that result from a product or service's use that affect someone other than the direct consumer or producer, often justifying government intervention.

Consumption

The process by which goods and services are used by households and individuals, leading to a decrease in their availability.

Negative Externalities

Negative effects or costs that are incurred by third parties as a result of economic activities, for which they are not compensated, such as pollution.