The Process of Systematically Gathering, Recording, and Analyzing Data Concerning

question 164

Multiple Choice

The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called

• A) marketing research.
• B) target marketing.
• C) marketing segmentation.
• D) market sampling.
• E) decision research.

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Definitions:

Taft-Hartley Act

A federal law enacted in 1947 that prohibits certain union practices and requires disclosures by unions, intending to protect the rights of union members and management.

Fringe Benefits

Additional benefits offered to employees beyond their normal wages or salaries, such as health insurance, paid vacation, and retirement plans.

Boycotting Meetings

involves intentionally avoiding or abstaining from attending meetings as a form of protest or dissent.

Pregnancy Discrimination Act

A federal law in the United States that prohibits discrimination against pregnant women in the workplace.