General Mills Is Setting Up a Marketing Information System to Keep

question 69

Multiple Choice

General Mills is setting up a marketing information system to keep track of marketing trends. External sources of marketing data include all of the following except

• A) raw material suppliers.
• B) forecasts about general economic conditions.
• C) the company's historical sales data.
• D) customers.
• E) competitors' activities.

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Definitions:

Conservative Behavior

A tendency to prefer traditional and established ways of doing things over new approaches.

Upward Counterfactual Thinking

The mental process of comparing current outcomes with more positive, alternative scenarios, often leading to feelings of dissatisfaction or motivation for improvement.

Downward Counterfactual Thinking

The mental process of imagining worse alternatives to events that have already occurred, often leading to feelings of relief or contentment.

Illusion Of Control

A cognitive bias that leads individuals to overestimate their ability to control events.