Betty and Carole Recently Opened a Local Candy Store

question 157

Multiple Choice

Betty and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?

• A)Market segmentation
• B)Undifferentiated approach
• C)Differentiated
• D)Concentrated
• E)The marketing-mix approach

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Definitions:

Advertising

The act of promoting products, services, or brands through various forms of media to attract and engage consumers.

Imc Alternatives

Integrated Marketing Communications alternatives refer to diverse methods and tools used by organizations to deliver a consistent message across all marketing channels to enhance brand identity and consumer engagement.

Generating Interest

The process of creating engagement or enthusiasm among a target audience about a product, service, or concept.

Marketing Communication

The use of various tools and channels to deliver messages about a product or service to target customers, aiming to achieve business goals.