The Bitty-Baby Store Wants to Update Its Way of Doing

question 47

Multiple Choice

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

• A) Creating cross-departmental teams to generate more new-product ideas
• B) Doubling its advertising budget to reach its customers more frequently
• C) Attempting to obtain more information from present customers
• D) Finding new distribution methods that improve delivery times
• E) Modifying pricing structures to increase sales

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Definitions:

E Code

A type of code in the ICD-9. E codes identify the external causes of injuries and poisoning.

Diagnosis

The identification of the nature and cause of a certain phenomenon, typically diseases, based on specific symptoms and tests.

DRGs

Diagnosis Related Groups; a system used to classify hospital cases into groups for the purposes of payment and analysis.

Length

The measurement of something from end to end or the distance along its longest side.