Erica Goes to a Drugstore and Purchases Toothpaste

question 11

Multiple Choice

Erica goes to a drugstore and purchases toothpaste. What type of purchase process did Erica most likely use?

• A) Evaluative buying
• B) Limited decision making
• C) Simple purchasing
• D) Routine response behavior
• E) Extensive decision making

---

Definitions:

Test Statistic

A uniform measure utilized in statistical hypothesis testing to decide on the rejection of the null hypothesis.

Chi-Square Values

A measure in statistics that compares observed results with expected outcomes, used to determine if there are significant differences between groups.

Confidence Interval

A spectrum of numbers, generated from analyzing sample data, expected to cover the value of a not yet identified population trait.

Hypothesis Test

A statistical method that uses sample data to evaluate a hypothesis about a population parameter, determining whether there is enough evidence to reject the null hypothesis.