The Marketing Activities Associated with Time, Place, and Possession Utility

question 81

Multiple Choice

The marketing activities associated with time, place, and possession utility account for about ____ of every consumer dollar spent.

• A) ten cents
• B) one-fourth
• C) one-third
• D) one-half
• E) three-fourths

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Definitions:

Male

A sex that typically produces small, mobile gametes, such as sperm, characteristic of males in species that have sexual reproduction.

Pleasure Principle

A psychoanalytic concept where behavior is driven by the desire to seek pleasure and avoid pain, primarily associated with the id aspect of personality.

Repression

A defense mechanism where unwanted thoughts or desires are unconsciously pushed out of conscious awareness.

Defense Mechanism

A defense mechanism is a psychological strategy unconsciously used to protect oneself from anxiety arising from unacceptable thoughts or feelings.