JCPenney Combines the Inputs of Buyer Surveys, Time-Series Analyses, Correlation

question 17

Multiple Choice

JCPenney combines the inputs of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests to develop a tool for predicting sales for the Christmas season. This tool would be termed a

• A) market analysis.
• B) sales forecast.
• C) market outlook.
• D) budget analysis.
• E) purchase plan.

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Definitions:

Obsessive-compulsive Disorder

A chronic disorder where a person has uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that he or she feels the urge to repeat over and over.

Cognitive-behavioral Theorists

Scholars who study and develop therapies based on the idea that cognitive processes influence behavior and emotions, and that altering these processes can lead to change.

Traumatic Event

An incident that causes physical, emotional, or psychological distress or harm, and is experienced as extremely stressful or disturbing.

Negative Thoughts

Involves pessimistic or adverse thoughts that can be detrimental to one’s mental health.