All of the Following Are Ways to Collect Useful Marketing

question 111

Multiple Choice

All of the following are ways to collect useful marketing research information except

• A) sending questionnaires by mail.
• B) conducting telephone polls.
• C) conducting personal interviews.
• D) buying from commercial or governmental data sources.
• E) impulsively stopping persons on the street to inquire about their buying habits.

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Definitions:

Capital Goods

Goods that are used in producing other goods and services rather than being bought by consumers.

Opportunity Cost

The cost of forgoing the next best alternative when a decision is made to choose one option over another.

Production Possibilities Curve

A graphical representation showing the maximum quantity of goods and services that a society can produce with existing resources and technology, underlining the concept of opportunity cost.

Consumer Goods

Goods produced for direct consumption by the end customer, as opposed to goods used in the production of other goods.