In March 2015,Gray Corporation Hired Two Individuals,both of Whom Were

question 60

Multiple Choice

In March 2015,Gray Corporation hired two individuals,both of whom were certified as long-term recipients of family assistance benefits.Each employee was paid $11,000 during 2015.Only one of the individuals continued to work for Gray Corporation in 2016,earning $9,000 during the year.No additional workers were hired in 2016.Gray Corporation's work opportunity tax credit amounts for 2015 and 2016 are:

• A)$4,000 in 2015,$4,000 in 2016.
• B)$8,000 in 2015,$4,500 in 2016.
• C)$8,000 in 2015,$5,000 in 2016.
• D)$8,000 in 2015,$9,000 in 2016.
• E)None of the above.

Understand the concept and examples of direct marketing strategies.

Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.

Identify effective communication strategies for building brand image and customer education.

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

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Definitions:

Structure and Meaning

The way in which the components of a system are organized and interconnected to provide significance or understanding to its members or observers.

Firm Prosper

The successful growth and financial health of a company.

Implicit Attitudes

Unconscious beliefs or feelings towards people, objects, or concepts that can influence behavior and perceptions.

Explicit Attitudes

Beliefs or feelings about people, objects, or ideas that individuals are consciously aware of and can easily report.