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Beverage Company
A business entity that specializes in the production and distribution of drinks, including both alcoholic and non-alcoholic products.
Brand Image
The set of associations in a customer’s mind regarding a brand.
Customer's Mind
Refers to the perceptions, preferences, and psychological processes influencing a consumer's decision making and attitudes towards products or services.
Brand Associations
The thoughts, feelings, perceptions, and beliefs that consumers have about a brand.
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