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Planning Process
A series of steps taken to achieve a specific goal, typically involving setting objectives, developing strategies, and outlining tasks and schedules.
Situation Analysis
An assessment of an organization's current situation, identifying its strengths, weaknesses, opportunities, and threats to inform strategic planning.
Competitive Advantages
Refers to the attributes that allow a company to produce goods or services better or more cheaply than its rivals, thus providing a superior value to the customer and a benefit over competitors.
Mission Statement
A brief declaration of an organization's core purpose and focus that usually remains unchanged over time.
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