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A major distinction between temporary and permanent differences is
Shopper Marketing
The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.
Product Samples
are small quantities of a product given away free of charge to consumers to try and encourage purchase.
Brand Communications
The means by which a brand conveys its values, attributes, and benefits to its target audience to build brand awareness and loyalty.
Displays
Physical or digital presentations designed to visually promote and provide information about products or services to potential customers.
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