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Assuming that the ideal measure of short-term receivables in the balance sheet is the discounted value of the cash to be received in the future, failure to follow this practice usually does not make the balance sheet misleading because
Motivated Reasoning
A cognitive bias that leads individuals to interpret information in a way that confirms their preexisting beliefs or desires.
The Love Becomes Hate Effect
illustrates how strong affection for a brand can turn into intense dislike due to negative experiences or disillusionment.
Love Becomes Hate Effect
A phenomenon where intense passion or love for a brand turns into strong dislike due to disappointment or unmet expectations.
Grudge-holding
The persistent feeling of ill will or resentment resulting from a past insult or injury, which can impact consumer relations and brand reputation.
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