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Organizations practicing lean production often increase their inventory levels in the long-run in order to create a cushion against variability so that they can investigate and eliminate the weaknesses of their system.
User Frame
A conceptual or mental structure that users employ to organize their interactions with and understanding of a product or system.
Brand Position
The unique niche a brand occupies in the minds of consumers, often relative to its competitors, based on attributes, benefits, and perceptions.
Innovation
The process of creating new ideas, products, or methods that offer novel solutions or advance the state of art or technology.
Trust
The confidence stakeholders have in a brand's reliability and integrity.
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