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One standard which is measured in environmental supplier certification is:
Reinforcement
In behavioral psychology, a process by which a behavior becomes more likely to occur because it is followed by a reward or the removal of an unpleasant stimulus.
Spontaneous Recovery
The reappearance of a previously extinguished response after a period without exposure to the conditioned stimulus.
Conditioned Stimulus
An initially neutral trigger that, after being paired with an unconditioned stimulus, in time invokes a conditioned response.
Unconditioned Stimulus
A stimulus that inherently and instinctively induces a reaction without the need for previous learning.
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