Why Do Firms Assess Their Sourcing Capabilities

question 2

Multiple Choice

Why do firms assess their sourcing capabilities?

• A)They are looking for ways to reduce their employee headcount.
• B)They can easily spot suppliers who are not practicing sustainable sourcing practices.
• C)They can gauge their success in improving their own value-enhancing contributions to the firm
• D)It helps them improve communication with their suppliers.

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Definitions:

Arouse Interest

To stimulate curiosity or concern about a subject or issue.

Sales Promotion

Marketing activities designed to temporarily boost sales by offering customers incentives or discounts.

Short-Term Inducement

Short-term inducement refers to marketing strategies designed to boost immediate sales of a product or service, often through discounts, promotions, or special offers.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that integrates various promotional tools and channels to provide a consistent message across all platforms to enhance brand image and achieve marketing goals.