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Dominant companies within a supply chain can use their buying power to:
Self-Concept
The understanding a person has about who they are, shaped by their experiences, thoughts, and social interactions.
Evaluative Representations
The mental assessments or judgments made about objects, individuals, or concepts based on criteria, leading to various attitudes or opinions.
Pride
A sense of profound contentment that comes from personal accomplishments, the successes of close associates, or from having attributes or belongings that are broadly esteemed.
Accomplishments
Achievements or completed tasks that are often recognized as an indicator of competence or mastery in a particular area.
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