While the Development and Proliferation of the Internet and Web-Based

question 21

True/False

While the development and proliferation of the Internet and web-based commerce has not completely eliminated the relevancy of facilities location,because of the Internet,the speed of delivery and cost in serving the customer are no longer factors in determining the strategic location of an organization's facilities.

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Definitions:

Marketing Channel

The path or route that products and services take from the producer to the end consumer, including all the intermediaries involved.

Intermediaries

are entities that act as a middleman in the distribution process between producers and consumers or between different trading partners.

Cheerios

A brand of cereal produced by General Mills, known for its distinctive O-shape and health-oriented marketing.

Nestlé

A Swiss multinational food and drink processing conglomerate, known for its wide range of products including coffee, dairy, and confectioneries.