The Element of a CRM Program Involved with the Use

question 14

Multiple Choice

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:​

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Transfer Price

The price at which goods and services are sold between divisions within the same company, used for internal sales and profit allocation.

Variable Cost

Costs that change in proportion to the goods or services that a business produces.

General Transfer-Pricing Rule

A framework or methodology used to determine the price for goods or services transferred between divisions or subsidiaries of the same company.

Goal Congruence

A condition in which the goals of the organization's different members or departments align and support the overall objectives of the organization.