When an Organization Attempts to Offer the Right Products and Services

question 9

Multiple Choice

When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events,like birthdays and anniversaries,this is referred to as:​

• A)​Event-based marketing
• B)​Segmented selling
• C)​Personal holiday marketing
• D)​Extreme segmentation marketing

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Definitions:

New Negro

Term used in the 1920s, in reference to a slow and steady growth of black political influence that occurred in northern cities, where African-Americans were freer to speak and act. This political activity created a spirit of protest that expressed itself culturally in the Harlem Renaissance and politically in “new Negro” nationalism.

Stereotypes

Oversimplified and generalized perceptions or beliefs about a group of people, often leading to prejudiced attitudes or discrimination.

American Civil Liberties Union

An organization dedicated to defending and preserving the individual rights and liberties guaranteed to every person in the U.S. by the Constitution and laws.

Right to Privacy

The individual's right to keep their personal affairs and choices from public scrutiny, and to protect their personal information from being disclosed.