All of the Following Are Recommended for Designing and Implementing

question 28

Multiple Choice

All of the following are recommended for designing and implementing a successful CRM program EXCEPT:

• A)​Support from the firm's top executive
• B)​Expect employees to 'learn on the job' and adapt their way of working
• C)​Knowledge of the tools available to aid in CRM
• D)​Continuous awareness of customers' changing requirements

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Definitions:

Colour Vision

The ability of the visual system to distinguish and perceive different wavelengths of light as distinct colors.

Proximal Stimulus

The physical energy from a stimulus that directly interacts with sensory receptors, such as light hitting the retina.

Information Processing

A cognitive approach that emphasizes the ways in which people encode, store, and retrieve information.

Vision

The sense that allows the perception of light, shapes, and colors, facilitating the ability to navigate the environment.